In today’s fast-paced digital world, email marketing remains one of the most powerful tools for businesses—especially small businesses and influencers. But with inboxes flooded daily, how do you make sure your emails stand out? The answer? A skilled email marketing copywriter.
While hiring a copywriter might seem like an extra expense, the ROI of well-crafted emails is undeniable. Plus, with freelance and agency options available, you don’t need to hire a full-time writer to get professional results. Let’s break down why investing in an email marketing copywriter is worth every penny—and how to do it affordably.
The Power of Email Marketing (By the Numbers)
Before diving into why a copywriter matters, let’s look at why email marketing is still king:
- 4 billion people check their email daily—that’s over half the world’s population.
- 35% of business professionals say email is their preferred way to receive updates.
- Email marketing delivers $36 for every $1 spent—a staggering 3,600% ROI. (Litmus, 2024)
Yet, despite these numbers, keeping readers engaged is harder than ever. The average office worker receives 121 emails per day, and attention spans are shrinking. If your subject line doesn’t grab attention or your content doesn’t deliver value fast, your email gets ignored—or worse, marked as spam.
This is where an email marketing copywriter becomes a game-changer.
5 Reasons an Email Marketing Copywriter is Worth the Investment
1. They Craft Irresistible Subject Lines (That Actually Get Opened)
Although it varies by industry, the average email open rate is around 35% (Mailchimp, 2024). A skilled copywriter knows how to write subject lines that spark curiosity, urgency, or excitement—boosting your chances of standing out in a crowded inbox.
2. They Turn Scanners Into Readers (and Buyers)
Most people skim emails in under 11 seconds. A professional copywriter structures content for maximum readability—using short paragraphs, bold highlights, and compelling CTAs that guide readers toward action.
3. They Speak Your Audience’s Language
A great copywriter doesn’t just write—they persuade. They adapt tone, style, and messaging to resonate with your specific audience, whether you’re targeting busy moms, tech enthusiasts, or luxury shoppers.
4. They Keep Your Brand Voice Consistent
Nothing kills trust faster than disjointed messaging. A dedicated copywriter ensures every email aligns with your brand’s personality, whether it’s playful, professional, or inspirational.
5. They Save You Time (and Sanity)
Writing high-converting emails takes hours of research, drafting, and testing. For small business owners and solopreneurs, outsourcing this to a copywriter means more time to focus on growing your business.
“But Hiring a Copywriter Sounds Expensive…”
We get it—small businesses and influencers often operate on tight budgets. Adding a full-time copywriter to your payroll may not be feasible. But here’s the good news:
Freelancers & Agencies Offer Flexible Pricing
- Hire per project (e.g., $100–$500 per email campaign)
- Monthly retainers for ongoing content (e.g., $500–$2,000/month)
- Pay-per-email models for maximum budget control
No Overhead Costs
Unlike hiring an employee, you don’t pay for benefits, training, or downtime—you only pay for the work you need.
Higher Conversions = More Revenue
A well-written email sequence can increase sales by 20% or more. If a copywriter’s fee pays for itself in extra revenue, it’s not an expense—it’s an investment.
Final Thoughts: Skip the DIY Struggle
Email marketing isn’t going away—but mediocre emails are ignored. If you want your campaigns to convert, a professional email marketing copywriter is the smartest investment you can make.
And the best part? You don’t need to break the bank. Freelancers and specialized agencies make it easy to get high-impact emails without the full-time salary.
Ready to boost your open rates and sales? The professional at Essay24.com are ready to write today!